Ethics and Professionalism Article Example | Topics and Well Written Essays - 500 words

Ethics and Professionalism - Article Example PR exercises are increasingly used to emphasize and disseminate information about the organizations, in order to establish a closer relationship with the various stakeholders, including investors as well as with their valued customers. Public Relation Society of America or PRSA's Code of ethics is highly relevant in the current environment of cut throat business. The well defined code promotes responsible actions and emphasizes accountability, honesty, transparency, loyalty and fairness (PRSA). They are important part of business strategy because they facilitate consistent, accurate and the right message to be communicated to the audience, to investors as well as customers. Public relation campaigns significantly strengthen company's position and provide an effective competitive edge over its competitors in business. Ethically correct practices encourage dissemination of correct information to the public and other stakeholders. Violation of academic trust through plagiarism, cheating, falsifying information or aiding and abetting in any of the nefarious activities are now serious offences and they are considered as totally unacceptable conduct in all areas of work.