Strategic and Financial Analysis of P&G Research Paper

Strategic and Financial Analysis of P&G - Research Paper Example P&G offers more than 250 brands to its customers. The net sales of the company were recorded to be more than $1 billion in 2011. The product portfolio of P&G can be segregated into divisions based on the usage of the products. It offers washing or laundry products, hair care and grooming products, health care products, and personal care products. In the hair care product category, P&G holds the maximum market share of 34.6 percent, as can be seen in Figure 1. The competitors such as L’Oreal, Unilever, Alberto Culvert, and John Frieda are some of the popular market players in the hair care segment holding lesser market share than P&G. The top hair care brands of P&G are Pantene, Head & Shoulders, Aussie and Silvikrin.   In the washing and laundry category too, P&G is the market leader. As can be seen in Figure 3, P&G rules on 46 percent of, the detergent market. The most famous laundry brands of P&G are Ariel, Tide, Bold, Fairy, Lenor, etc. In the household cleaning category, P&G has 11.6 percent market share. The best brands of P&G in this segment is Flash. Lastly, in the personal care, skin care or grooming segment, P&G has around 1.4 percent market share among the other companies. The Product Life Cycle determines the position of the products or brands of a company in the market. In case of P&G, most of the brands sold under its product portfolio are in their maturity and growth stage, as P&G’s products are generating huge profits for the company in most of the segments and are among the market leaders (P&G, 2012d). In order to validate the position of most of the P&G’s products in the PLC, the revenue and profit figures for the last 5 years have been considered.